Degree Level Course

Design Thinking for Data-Driven App Development

This experiential course immerses you in an empathy-led, data-driven approach to designing products and services through Design Thinking, guiding you to identify and analyze real user needs and swiftly create functional mockups with visual building tools—ideal for learners exploring product management, venture creation, design and innovation, and looking to address real business needs with human-centered solutions.

by Bala Ramadurai , Prathap Haridoss

Course ID: BSMS4002

Course Credits: 4

Course Type: Elective

Pre-requisites: None

What you’ll learnVIEW COURSE VIDEOS

Design Thinking & empathy-first problem solving: interview, observe, and define user needs
Agile-inspired workflows: analyze, iterate rapidly, and validate ideas
Low-/no-code prototyping: use tools like Mural, Figma, and Bubble
Marketing, customer support, & IP fundamentals: understand go-to-market strategies, patents, and copyrights
User-experience design & iteration: gather feedback and refine flows
Persuasive pitching & entrepreneurship basics

Course structure & Assessments

12 weeks of coursework, weekly online assignments, a group project, 1 in-person invigilated quiz, 1 in-person invigilated end term exam. For details of standard course structure and assessments, visit Academics page.

WEEK 1 Introduction to Design Thinking – Course outline and projects, Intro to the Design of Everyday Things, Project management
WEEK 2 Empathize – P1 – Persona Creation, Customer Journey Mapping, Design Paradox
WEEK 3 Empathize – P1 – List of problems, How Might We questions
WEEK 4 Analyze – P1 – Multi-Why, Conflict of Interest, Demo on a real problem
WEEK 5 Solve – P1 – Silent brainstorming, Inventive Principles, Concept creation
WEEK 6 Test – P1, Empathize – P2 Assumptions, Features, Field trials, Basics of Digital Marketing
WEEK 7 Website Design & Development, User Experience Design, Prototypes
WEEK 8 Analyze – P2, Introduction to Intellectual Property - Patents, Copyrights
WEEK 9 Solve – P2, Presentation Skills for Effective Pitches to Customers, Investors, and Stakeholders
WEEK 10 Test – P2, Empathize – P3 – Obtaining insights/ feedback from the customers or target users
WEEK 11 Analyze – P3, Human factors in design
WEEK 12 Test – P3, Launch of the App, Intrapreneurship and Innovation

Prescribed Books

The following are the suggested books for the course:

Karmic Design Thinking: A Buddhism-Inspired Method to Help Create Human-Centered Products & Services by Dr. Bala Ramadurai

The Design of Everyday Things by Donald A. Norman

About the Instructors

Bala Ramadurai
Guest Faculty, IIT Madras,

Dr. Bala Ramadurai is an entrepreneur, professor, innovation coach, author and podcaster. He has authored a book on Design Thinking called Karmic Design Thinking (https://dt.balaramadurai.net). He has 3 patents to his credit and 10+ publications in international research journals. He co-founded TRIZ Innovation India (https://trizindia.org) and is an Adjunct Professor at Symbiosis Institute of Business Management, India (https://www.sibmpune.edu.in). He currently mentors an EdTech enterprise called Knoin Electronics (https://knoin.org) He is a professor at National Programme on Technology Enhanced Learning (https://nptel.ac.in). He has a PhD from Arizona State University, USA, and a B.Tech from IIT Madras, India.

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Prathap Haridoss
Professor, Department of Metallurgical and Materials Engineering, IIT Madras

Prathap Haridoss is currently the Dean (Academic Courses) and a Professor in the Department of Metallurgical and Materials Engineering at IIT Madras. He did his B.Tech in Metallurgical Engineering from IIT Madras and got his Ph. D. from the University of Wisconsin-Madison, USA. He worked as a Senior Scientist in Plug Power New York, before joining IIT Madras as a Faculty. His research interests include Fuel Cell and Carbon Nanomaterials. Prathap Haridoss was also one of the coordinators of NPTEL (National Program on Technology Enhanced Learning) and the IIT Madras B.S. Degree Program.

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support@study.iitm.ac.in
7850999966
IITM BS Degree Office, 3rd Floor,
ICSR Building, IIT Madras,
Chennai - 600036

Please use only the above methods for program queries. Response time: 3 working days. During peak periods, Google Meet links will be shared. Call wait times may be longer.