|
WEEK 1
|
Introduction to Economics, Discussion of basic concepts
|
|
WEEK 2
|
Demand and Supply- Overview, basics, demand and supply curve, demand elasticity,
supply elasticity
|
|
WEEK 3
|
Understanding basics of business- Business basics, Differences between B2C vs B2B,
introduction to services, Organization buying behavior, B2B buying situations,
Decision making unit, Sales techniques
|
|
WEEK 4
|
Excel live sessions- Basics to advanced
|
|
WEEK 5
|
Finance and accounts- overview, basic concepts in accounting, Asset side and liability
side of balance sheet, Capital and the accounting equation, Importance of accounting
for data analysts, Understanding the income statement, Advanced timing concepts and
dividends, Case study on balance sheet and income statements
|
|
WEEK 6
|
Overview of financial statements, Type of accounts, Recording business transactions,
Classification of accounts- balance sheet, Valuation of inventory, Computation of
depreciation, financial statements, Income statement, balance sheet and cash flow
statement, Impact of business transactions on financial statements
|
|
WEEK 7
|
Overview on financial statement analysis, Introduction to financial ratio analysis,
Liquidity and solvency ratios, Efficiency and profitability ratios, market valuation ratios
|
|
WEEK 8
|
Case study on financial statement analysis
|
|
WEEK 9
|
Overview on management accounting, Applications of management accounting,
Classification of costs and profits
|
|
WEEK 10
|
7 steps of B2B professional selling- Prospecting, approach, needs analysis, Offer,
Objections handling/negotiation, conclusion, after sales
|
|
WEEK 11
|
Importance of negotiation in business- Nego traps, dashboard ownership & KPI control
challenges, managing conflict, data protection and trust conflicts
|
|
WEEK 12
|
Service failure and recovery- B2C vs B2B- Its implications for organization, its
employees and customers
|
